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Marketing research on the satisfaction of spectators sporting event High Jump in 2011
Machutová, Tereza ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research on the satisfaction of spectators sporting event High Jump in 2011 Objectives: The aim of my work is to make the marketing research on satisfaction of spectators by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the areas criticized this event. Method: The method of personal questioning was chosen for the research. The sample of research was chosen randomly from the basic set of spectators. Results: The values obtained are organized in tables and graphs in result section. There were found unsatisfied spectators in each of the examined areas, so the large room for improvement is on the event. Overall, spectators were satisfied with the event. Key words: Sporting event, marketing research, satisfaction
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Dual Securitization of Public Space in Relation to Sport Mega Events
Svitková, Katarína ; Hynek, Nikola (advisor) ; Ditrych, Ondřej (referee)
The objective of this study is to examine security measures in cities hosting sports mega events. Using International political sociology as a theoretical background, I argue that city spaces undergo what I refer to as dual securitization. I identify four principal characteristics of security measures which have become globally standardized and which I consider illiberal: exceptionalism, surveillance, militarization and urban restrictions. In the case studies, I explore how these measures were justified and employed during the Olympic Games or the FIFA World Cup in Beijing, South Africa, London and Rio de Janeiro. Despite some differences which are due to local realities, I argue that the approaches of the principal stakeholders in the four cities are very much alike. Regardless of the type of political regime or the degree of socio-economic development, exceptionality of mega events serves as an impetus for wide-scale and profound surveillance and militarization of contemporary cities. In the process, securing public spaces and urbanites comes at the expense of individual liberties.
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Management of the Author Král Šumavy MTB Race
Suchánek, Jiří ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Name: Management of the Author Král Šumavy MTB Race Goal: Presentation of strengths and weaknesses of the Author Král Šumavy MTB 2020 cycling race and the creation of a list of specific measures improving the organisation of the race for the year 2021 and following. Methods: In this thesis three research methods (semi-structured interview, participant observation, questionnaire), and one analytical method (SWOT analysis), are used. The opinions of the race participants weree obtained with an eletronic questionnaire (sent to emails of all participants in 2020). The organizers'view of the race management is clarified through semi-structured interviews. The overall view of the management was observed through participant observation made by two independent researchers on the day of the race (August 22, 2020) at the venue. All obtained data are analysed through SWOT analysis. Results: The thesis provides a detailed analysis of the 27th year of the race. The results show that the strengths include the location of the race, the difficulty of the routes and the care of participants. The weakness is the current way of financing the race. It can be stated that the greatest opportunities for the future are creating a better area for participants and spectators, gaining new partners and improving promotion....
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Dual Securitization of Public Space in Relation to Sport Mega Events
Svitková, Katarína ; Hynek, Nikola (advisor) ; Ditrych, Ondřej (referee)
The objective of this study is to examine security measures in cities hosting sports mega events. Using International political sociology as a theoretical background, I argue that city spaces undergo what I refer to as dual securitization. I identify four principal characteristics of security measures which have become globally standardized and which I consider illiberal: exceptionalism, surveillance, militarization and urban restrictions. In the case studies, I explore how these measures were justified and employed during the Olympic Games or the FIFA World Cup in Beijing, South Africa, London and Rio de Janeiro. Despite some differences which are due to local realities, I argue that the approaches of the principal stakeholders in the four cities are very much alike. Regardless of the type of political regime or the degree of socio-economic development, exceptionality of mega events serves as an impetus for wide-scale and profound surveillance and militarization of contemporary cities. In the process, securing public spaces and urbanites comes at the expense of individual liberties.
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Marketing research on the satisfaction of spectators sporting event High Jump in 2011
Machutová, Tereza ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research on the satisfaction of spectators sporting event High Jump in 2011 Objectives: The aim of my work is to make the marketing research on satisfaction of spectators by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the areas criticized this event. Method: The method of personal questioning was chosen for the research. The sample of research was chosen randomly from the basic set of spectators. Results: The values obtained are organized in tables and graphs in result section. There were found unsatisfied spectators in each of the examined areas, so the large room for improvement is on the event. Overall, spectators were satisfied with the event. Key words: Sporting event, marketing research, satisfaction
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Economics of 2008 Men‘s World Floorball Championships
Richter, Martin ; Novotný, Jiří (advisor) ; Fridrich, Milan (referee)
The thesis deals with the 2008 Men's World Floorball Championships, held in the Czech Republic. It describes and evaluates various aspects of World Championships economics, compares organizers' targets with the actual results and highlights the most important factors of success of the event along with the biggest deficiencies in event's organization. The objective of this work is to create a document that will serve as an aid to future organizers to hold a successful international sporting event such as Men's World Floorball Championships.
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